Making Sense of Location Based Services

Arizona (USA), RFID, The NEST and Identification of suspects

RFID in conjunction with “Social Media” is being used by The Nest, the largest haunted attraction in Arizona USA, to enhance fear for the Halloween season, allowing thrill seekers to experience the maximum fright possible.

The Nest is over 50,000 square feet, with nearly $1 million in animatronics, and special effects. ABC News and Good Morning America named it the “Spookiest Place in America” and broad-casted live from the Nest during its morning Halloween show.

The Halloween attraction has partnered with Brightline Interactive and with FISH Technology for the integration of RFID tracking technology system, which automatically follows guests through the haunt, personalizing the experience as they walk from room to room.

Integrating Facebook Connect with RFID-based technologies, guests who walk through The Nest will see and hear their name, view their photos, receive messages and a few more terrifying surprises.

Also in Arizona, the sheriff’s office in Pinal County, Arizona has adopted a mobile biometric identification system to help identify suspects in any location. This is being used through the MORIS identification system that incorporates biometric readings of irises, fingerprints and facial recognition through a mobile device that connects to a smart phone. The system can be used to identify suspects who have no identification and undocumented immigrants.

A database of biometric data points that the sheriff’s office started collecting in 2010 will be used to verify identification. The database contains information on about 10,000 individuals. The system is intended to be with the suspects consent or if there is probable cause to do so.

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